For years, the rhythm of life for  Deondra Pearce and Regina was set by the ticking of the clock and the hum of the open road. Regina knew the weight of the 9-5 grind, while Deondra understod the long, solitary miles behind the wheels of a truck. They were working to make a living, but their passions-fragrance and jewelry - while waiting at the homefront.

They were tired of the “ hustle and bustle” that left no room for their dreams. They realized that life shouldn’t just be about moving from point A - point B, it should be about the beauty we create along the way.

Derondra, with the precision of an alchemist, turned his focus to the art of scent. He became a fragrance maker who could blend oils to evoke memories,peace, and power. Regina with her eye for elegance and detail , brought her jewerly -maker’s touch to the brand, selecting and crafting “jewels” ,but acted as jewelry for the brand. They combined their talents to create GENIE’S BUILD YOUR OWN BOTTLE BY DRA’. I wasn’t just a business; it was their escape from the grind. They wanted to give others the same power to create- to let every customer step away from their own 9-to-5 and become a creator. At GENIE’S yopu don’t just buy a candle; you pick a vessel that shines lin\ke fine jewelry and fill it with a fragrance that speaks to your soul. Today, the only “hustle” Deondra and Reginsa care about is the one happening in their studio, where the air is sweet, the glass is sparkling, and every bottle built is a reminder that it’s never too late to change your lane and follow your light.